Nike Vs. Under Armour - 941 Words

Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitness brands and their advertisements. People are taking an active stand in achieving their fitness aspirations and doing so with the best equipment available. Nike’s famous â€Å"Just do it† slogan has been a boost for the company’s reputation and notoriety, by setting it a part from other brands. The two advertisements from Nike and Under Armour are representations of current consumer ambitions towards fitness. Since their products promote the goal of having an active and fi t lifestyle it is clear that the advertisements are targeting young women who are interested in getting involved in working out. The audience is young women due to the use of women in the advertisements. It is easier for a viewer to feel connected to an image when they see someone that is similar to them portraying their goals. If a viewer sees someone similar in age to him or her trying to achieve the same goal they have, they will be more motivated to go after the goal themselves. This is the way Nike and UnderShow MoreRelatedNike vs. Under Armour Essay2943 Words   |  12 Pagesindustry are the companies in? Nike; one of the most well known companies across the globe today is most known for being the world’s #1 shoemaker. They design and sell shoes for a variety of sports including baseball, golf, tennis and football. Nike also sells dress and casual shoes as well as athletic apparel and equipment for almost every sport imaginable. In addition Nike also operates NIKETOWN shoe and sportswear stores, factory outlets along with Nike women shops. One of Nike’s biggest competitorsRead MoreUnder Armour4190 Words   |  17 PagesSensitivity analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...27 Graphs/ Plots Net income (loss) by year†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦28 Free cash flow by year†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..28 Written Report Executive Summary Executive Summary Introduction of the Firm Under Armour (UA) was incorporated on July 1, 1996; producing and distributing performance apparel and footwear for athletes of all ages. The brand engineered a fabric that enhances performance and comfort through its â€Å"moisture wicking† fabrications that helpsRead MoreUnder Armour2716 Words   |  11 PagesUnder Armour, Inc. : Company History In 1996, as a football player at the University of Maryland, Kevin Plank grew tired of the cotton t-shirts he was provided becoming soaked with sweat and rain, impeding his ability to move fluidly as a special-teams player for the Terrapin football team. Knowing that cycling outfits and football under shorts were made with a moisture-wicking synthetic fabric, Plank believed it possible to make a t-shirt out of such material. He observed the content label ofRead MoreCrocs Analysis1872 Words   |  8 Pagestrailing 1 in 2007 (Exhibit 6), which is in the range of primarily apparel average, $44.06 (Exhibit 5). When comparing this ratio to the competing companies Zumiez is the closest at $44.49 with the next closest being Deckers with a PE ratio of $30.90. Under Armour has higher PE of $61.09 (Exhibit 5) to Crocs and can be considered as third comparable company. The next valuation multiple is enterprise value (EV) to earnings before interest, tax, depreciation, and amortization (EBITDA). Crocs EV to EBITDARead MoreEssay on Under Armour strategic report9937 Words   |  40 Pagesï » ¿ Under Armour- Executive Analysis. Tom Rhoads BUS 450 Strategic Management Douglas Helmer Warner Pacific College August 5, 2012 UNDER ARMOUR REPORT SITUATION ANALYSIS The following analysis consists of forward –looking statements concerning: 1)Economic conditions 2)Cultural, Social Demographic Issues 3) Political and Legal issues 4)Geographical and Environmental issuesRead MoreCrocs, Inc. Case Study Report Essay2078 Words   |  9 Pagesappropriate valuation multiple for Crocs, Inc. †¢ †¢ Selected peer group based on industry, business and financial characteristics Included explosive growth stocks such as Lulelemon Under Armour having similar prospects for growth and ROIC as Crocs, Inc. and some mature, stabilized businesses with stable industry growth rates – Nike, Deckers Timberland. This mix will help us provide valuation from an aggressive sales growth and maturing sales context. Some characteristics used in selection include – oRead MoreNike Imc Campaign4712 Words   |  19 PagesAdvertising and Public Relations | | Executive Summary Best known for their â€Å"Just do it† branding, Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as â€Å"ASICS†, the founders of the company decided to take a different approach to their business. When they launched their Nike line, they realized that having an athlete endorse their shoes would be a great way to reach out to the worldRead MoreAdidas Marketing Plan20768 Words   |  84 PagesAdidas†©has†©been†©around†©since†©1924†©and†©has†©grown†©to†©be†©one†©of†©the†©top†©companies†©in†© providing†©a†©variety†©of†©high†©quality†©products†©to†©consumers†©interested†©in†©sports.†©It†©is†© currently†©the†©number†©two†©brand†©in†©the†©sporting†©goods†©industry,†©trailing†©its†©main†© competitor†©Nike.†©Adidas†©has†©a†©strong†©focus†©on†©both†©performance†©and†©style,†©as†©opposed†©to†© Nike’s†©more†©pure†©performance†©emphasis.†©Adidas†©is†©currently†©surviving†©in†©its†©market†©but†© has†©many†©barriers†©holding†©it†©back†©from†©becoming†©a†©more†©dominant†©and†©thriving†©company.†©Read MoreStrategic Analysis of Nike8813 Words   |  36 Pages------------------------------------------------- ------------------------------------------------- CONTENTS 1. Introduction 4 2.1. Vision amp; Mission 4 2.2. Company Portfolio 4 2.3. Nike Value Chain 6 2. Environment Analysis 3.4. Remote Environment Scan 7 3.5. Industry Environment Scan 10 3.6. Business Environment Analysis 11 Read MoreAdidas Marketing Plan20779 Words   |  84 PagesAdidas†©has†©been†©around†©since†©1924†©and†©has†©grown†©to†©be†©one†©of†©the†©top†©companies†©in†© providing†©a†©variety†©of†©high†©quality†©products†©to†©consumers†©interested†©in†©sports.†©It†©is†© currently†©the†©number†©two†©brand†©in†©the†©sporting†©goods†©industry,†©trailing†©its†©main†© competitor†©Nike.†©Adidas†©has†©a†©strong†©focus†©on†©both†©performance†©and†©style,†©as†©opposed†©to†© Nike’s†©more†©pure†©performance†©emphasis.†©Adidas†©is†©currently†©surviving†©in†©its†©market†©but†© has†©many†©barriers†©holding†©it†©back†©from†©becoming†©a†©more†©dominant†©and†©thriving†©company.

Comparing Military Medicines Of Ancient Rome And Medieval...

When comparing military medicines of Ancient Rome and Medieval and Renaissance, a soldier in Ancient Rome had a better chance of surviving injuries than a soldier in later eras. Due to Ancient Rome’s outstanding medical innovations, their hygienic practices, precise surgeries and medicines. When discussing about ancient times a general assumption would be that people back then didn’t live a sanity life, especially soldiers due to them being in various battles and being afflicted with painful injuries. However, in Ancient Rome it was the opposite due to the development of medicine and military medicine during the Ancient Rome was the highest point it attained in the ancient world . The importance of hygiene was a big factor. They maintained their clean lifestyle with the use of complex sewer systems, supply of fresh water, varied diets, health inspections, regular baths, monitoring food supplies, sanitary latrines, cremation and camp walls; a Roman soldier lived almost five years longer than a normal citizen . A soldier’s wellbeing and cleanliness was very high maintained. Daily washing of equipment, bath and exercises were mandatory for soldiers, a healthy environment was needed to achieve such. Using the advice of Varro, whose theory of contagion is similar to the germ theory introduced in the 19th century, Roman forts and camps were never close to swamps and standing water , the Romans in fact designed buildings and roads so that rainwater pouringShow MoreRelatedAp World History Units 1-3 Study Guide Essay4374 Words   |  18 Pagesincreasingly worse over time 9. The division of the ancient people into social and gender hierarchies was first made possible by * Rise in agricultural production 10. Ethical monotheism was the tradition of the * Hebrews 11. Hammurabi’s code was based on the concept of â€Å"lex talionis† but the punishments were shaped by * The social standing of the accused 12. The Hittites who were the most influential ancient Indo-European migrants into southwest Asia are creditedRead MoreA Picatrix Miscellany52019 Words   |  209 Pages1256 and the court of Alphonso the Wise, king of Castille, and exerted a considerable influence on Western magic thereafter. It is said that much of Ficino’s astrological magic derives from the Picatrix (see I.P.Couliano, Eros and Magic in the Renaissance, University of Chicago Press, 1987, p. 118). The Picatrix is mentioned by Johannes Trithemius in Book 2 of his notorious Steganographia (1500) and in his Antipalus Maleficiorum (c. 1500). One copy (British Library, Sloane manuscript 3679) passedRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesWineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American HistoryRead MoreLogical Reasoning189930 Words   |  760 Pagesit wouldnt be logical to believe it. Why not? Here are three reasons: (1) Bombers cant fly to the moon, (2) no one is going to bust the national budget to send one there by rocket ship, and (3) there arent any alien-piloted UFOs that snatch military antiques. The principle behind this logical reasoning is: Use your background knowledge and common sense in drawing conclusions. The second choice is correct. From what else the friend says, you should be able to tell he was being sarcastic

Internet of Things for Transmission Protocol- myassignmenthelp

Questions: 1.Compare and contrast the OSI reference model with the TCP/IP networking model. Which one is more useful when working with and describing networks and why? 2. Briefly describe the Address Resolution Protocol (ARP). What is the purpose of the ARP Cache. Answers: The similarities between the OSI reference model and TCP/IP networking model are- Both of the models consist of several layers. The functionality of the layers are almost same The both are type of reference model They both are protocol stack They both are conceptual models used for description network communications These are the major differences between the OSI reference model and TCP/IP networking model OSI(OPEN SYSTEM INTERCONNECTION) TCP/IP (Transmission Control Protocol/ INTERNET PROTOCOL) OSI is a generic type which is independent of any protocol and works as a communication gateway between the network and users(Holappa, 2013). TCP/IP is based on standardized protocols. The internet has been constructed based around these protocols. It is a communication protocol which allows the hosts to connect over a network((Shang et al, 2016). It follows vertical approach. It follows horizontal approach. It has distinct presentation layer and session layer It does not contain separate presentation layer and session layer(Goralski, 2017). The transport layer assures the delivery of the packet data. In this protocol the transport layer does not guarantee the delivery of packet of data. The transport layer is connection oriented Transport layer is both connection oriented and can be also connectionless as well It has 7 layers It contains 4 layers The protocols are hidden in OSI model and can be easily replaced if the technology changes In case of TCP/IP the replacement is not possible OSI model does not fit any type of protocol TCP/IP has no issue in fitting to any protocol OSI is less reliable TCP/IP is more reliable ARP is acronym of the term address resolution plan which is an important part of IP networking(Jinhua Kejian, 2013). The ARP is defined as the protocol which is used for doing the mapping an internet protocol address(IP address) to a physical address of a machine that is identified in local address(Ancillotti, Bruno Conti, 2013). The most used protocol is now IPV4 which has a address of length of 32 bits. The Ethernet address which is attached to devices are 48 bit long though. This address is also called Media Access Control (MAC) address. ARP cache is basically a table which is used to keep a correlation between the MAC address of a machine and corresponding IP address. ARP cache accommodates ARP requests where a gateway has to deal with the sending of data packet within a local network(Tripathi Mehtre, 2013). The gateway uses ARP to locate the MAC address. The gateway may generate an ARP request, where the system will use information in the ARP cache to find the right connected device for a given address. Reference Ancillotti, E., Bruno, R., Conti, M. (2013). The role of the RPL routing protocol for smart grid communications.IEEE Communications Magazine,51(1), 75-83. Goralski, W. (2017).The illustrated network: how TCP/IP works in a modern network. Morgan Kaufmann. Holappa, M. (2013). Performance Comparison of LTE ENODEB OSI Layer 2 Implementations; Preemptive Partitioned Scheduling vs. Non-Preemptive Global Scheduling.Master's Thesis, Degree Programme in Information Networks. Jinhua, G., Kejian, X. (2013, January). ARP spoofing detection algorithm using ICMP protocol. InComputer Communication and Informatics (ICCCI), 2013 International Conference on(pp. 1-6). IEEE. Shang, W., Yu, Y., Droms, R., Zhang, L. (2016). Challenges in IoT networking via TCP/IP architecture.Technical Report NDN-0038. NDN Project. Tripathi, N., Mehtre, B. M. (2013, December). An ICMP based secondary cache approach for the detection and prevention of ARP poisoning. InComputational Intelligence and Computing Research (ICCIC), 2013 IEEE International Conference on(pp. 1-6). IEEE.

The Futiity of Prostitution Laws Essay Example For Students

The Futiity of Prostitution Laws Essay historically and which has many individuals reexamining the logistics of it. If prostitution is decriminalized it will become economically profitable and feasible for not only the prostitutes, but also western society as a whole. Without the 20th century western laws, which force prostitution underground, the profession of prostitution could become a clean and safe occupation. Prostitution laws are unconstitutional and deny the prostitutes what the American constitution allows them. Prostitution is an illegal act in Canada and large portions of the United States which, if legalized, would protect and benefit 20th century western society. If sanctioned, prostitution will become economically lucrative for the governments involved. The colossal amount of money spent each year on prostitute We will write a custom essay on The Futiity of Prostitution Laws specifically for you for only $16.38 $13.9/page Order now prevention could be spent on more urgent issues, which is exactly what the San Francisco Task Force on Prostitution found. The total costs accounted for in this report amounts to $7,634,750.00. Given the many areas in which we found that information is not available, or there are hidden costs, the over all expense to the taxpayer exceeds $7.6 million annually. 1 The San Francisco Task Force is a group of researchers, police officers, members of the San Francisco community, government officials and prostitutes, who frequently meet to discuss the issues of prostitution and to try to come to some solution. Although they may not always agree, two issues they are in agreement about are that the $7.6 million dollars would be better spent elsewhere and that prostitution should be legalized.. Robert Noce of Manitoba city council wants reform of the Canadian Justice System and he would like to see prostitution become worthwhile to Canadian taxpayers. Quite frankly, for anyone to suggest to me a dating or escort agency is just offering companionship is being quite naive. Lets not try to bury our heads in the sand and pretend nothing else is going on. Instead of pretending these establishments dont exist lets instead be logical about this and try to use the profits that we could be making, in a wise and useful manner. I think that the highest paying customers for prostitution is us Canadians, in the money we put into fighting this futile cause.2 Instead of putting millions of dollars into stopping this consensual act, the money saved and made from the legalization of prostitution can be spent on fighting child prostitution and coerced prostitution. These two crimes are becoming rampant across North America, but lack of funds prevents a serious effort from being made to fight against them. If brothels and prostitutes were to be taxed like any other place of business, millions of extra revenue dollars would become available to the Canadian government, for it to spend as it sees fit. Although the monetary concerns are overwhelming one of the most debated issues is the health and safety of prostitution. If prostitution were to be decriminalized, the profession of prostitution could become a healthy, publicly sanctioned place of business. Throughout history and throughout European cultures, prostitution has been legalized to decrease the spread of disease as historian Jennifer James reports. Beginning with Prussia in 1700, most continental European governments shifted their tactics from suppression of prostitution and sexually transmitted disease to control through a system of compulsory registration, licensed brothels, and medical inspection of prostitutes. Although medical techniques were primitive there was a noticeable decline in sexual diseases among prostitutes and their clients.3 European governments hundreds of years ago realized that since they could not fight prostitution, it was best to make it as safe and healthy as they could. Their efforts saved .u92c5b26a2abbad5d8a9039a5ff013b7e , .u92c5b26a2abbad5d8a9039a5ff013b7e .postImageUrl , .u92c5b26a2abbad5d8a9039a5ff013b7e .centered-text-area { min-height: 80px; position: relative; } .u92c5b26a2abbad5d8a9039a5ff013b7e , .u92c5b26a2abbad5d8a9039a5ff013b7e:hover , .u92c5b26a2abbad5d8a9039a5ff013b7e:visited , .u92c5b26a2abbad5d8a9039a5ff013b7e:active { border:0!important; } .u92c5b26a2abbad5d8a9039a5ff013b7e .clearfix:after { content: ""; display: table; clear: both; } .u92c5b26a2abbad5d8a9039a5ff013b7e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u92c5b26a2abbad5d8a9039a5ff013b7e:active , .u92c5b26a2abbad5d8a9039a5ff013b7e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u92c5b26a2abbad5d8a9039a5ff013b7e .centered-text-area { width: 100%; position: relative ; } .u92c5b26a2abbad5d8a9039a5ff013b7e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u92c5b26a2abbad5d8a9039a5ff013b7e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u92c5b26a2abbad5d8a9039a5ff013b7e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u92c5b26a2abbad5d8a9039a5ff013b7e:hover .ctaButton { background-color: #34495E!important; } .u92c5b26a2abbad5d8a9039a5ff013b7e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u92c5b26a2abbad5d8a9039a5ff013b7e .u92c5b26a2abbad5d8a9039a5ff013b7e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u92c5b26a2abbad5d8a9039a5ff013b7e:after { content: ""; display: block; clear: both; } READ: Liberal Governments - Life For The Working Essayhundreds of lives and provided treatment to the prostitutes who previously could not seek medical attention without being arrested. A recent episode of 20/20 interviewed Joe McNamara, former police chief of Kansas and San Jose, and vice squad officers as they discussed the physical harm that anti-prostitution laws inflict JOE MCNAMARA: What were doing now is worse than prostitution. JOHN STOSSEL: The law makes it worse? JOE MCNAMARA: The law makes it a lot worse. It drives up the profits. It drives up the potential for corruption. It invites violence. JOHN STOSSEL: It is true that when the vice cops talk about the terrible things they see 2ND VICE SQUAD OFFICER: You see homicides. You see the narcotics. You see the assaults. JOHN STOSSEL: Theyre talking about things caused not by prostitution itself, but by the law. Because the law drives prostitution underground into the criminal world, where everyones hiding from the police. 2ND VICE SQUAD OFFICER: We see the black eyes. .